Why raw
Why Raw?
We all know the importance and value of eating real, fresh, whole foods instead of processed foods. This is just as important for Cats as it is for humans.
Cats are obligate carnivores, which means they need meat to thrive. They require specific nutrients, high protein and the essential amino acids such as taurine.
Purraw is a complete & balanced raw food for cats. A raw diet mimics a cats natural diet & many benefits can be seen when feeding a consistent raw diet such as:
- Improved digestion & nutrient absorption - Raw diets are easier to digest, creating smaller faeces with odour significantly decreased compared to a kibble-fed cat.
- Improved dental hygiene: The gnawing on the bone which us grinned into the meals acts as a natural tooth brushing method, removing built up plaque & tartar.
- Healthier skin & glossy coats: The nutrients & fatty acids contribute to supporting the skin & coat, creating a shiny coat.
- Muscle tone & body condition: The high protein in raw diets helps support and maintain a healthy muscle mass, it also helps weight control due to the high protein content and lower carbohydrate levels.
This combination helps cats feel full with less food.
What the cats say:
Cats show us every day that a real, fresh, raw diet is best. We’ve seen improvements in coat condition, itchy skin, digestive issues, and dental health.
Purraws carefully chosen ingredients are mixed together, put into our safe and easy-to-use pouches, and kept frozen throughout, we chose pouches to put our raw into as they take up less space, they also have a resealable seal to keep their meals fresh.
Our frozen process also means ingredients stay completely safe, and they maximise bioavailability of nutrients. This means that when your cat tucks into a purraw meal, you know it is as fresh and nutritious as it is possible to be.